Aesthetics affect perceived usability
An interface perceived as beautiful may also be rated easier to use regardless of actual usability, which must therefore be measured rather than merely asked about.
Project presentationNot tested
Sources
- EmpiricalTractinsky et al. (2000)
Aesthetics influenced post-use perceived usability, whereas actual usability did not.
“the degree of system's aesthetics affected the post-use perceptions of both aesthetics and usability, whereas the degree of actual usability had no such effect”Abstrak
- EmpiricalPerrig et al. (2023)
Replicated with smartphone web applications (281 participants). The aesthetically designed version may also have led to more correct answers; the abstract does not establish this effect conclusively.
“Results showed a significant positive effect of aesthetics on perceived usability and aesthetics.”Abstrak
Experiments
No experiments yet.
How to test it: Compare two functionally identical demos with polished and plain styling. Compare perceived ease of use with measured task performance.
Findings
No findings yet.