Cool hues for large surfaces

• EmpiricalValdez & Mehrabian (1994)

  Ranking of hues perceived as most and least pleasant.

  “Blue, blue-green, green, red-purple, purple, and purple-blue were the most pleasant hues, whereas yellow and green-yellow were the least pleasant.”Abstrak

• EmpiricalPalmer & Schloss (2010)

  Preferences follow associated objects: blue with sky and clean water, brown with spoiled food.

  “dislike colors strongly associated with objects they dislike (e.g., browns with feces and rotten food)”Abstrak

• EmpiricalJonauskaite et al. (2020)

  Color-emotion associations were broadly similar across 30 countries, making cross-cultural findings a reasonable starting point.

  “Pattern-similarity analyses revealed universal color-emotion associations (average similarity coefficient r = .88).”Abstrak

• EmpiricalChallengesOu et al. (2004)

  Like–dislike ratings differed between British and Chinese observers; preferences are not entirely universal.

  “different results were found between British and Chinese observers for the tense–relaxed and like–dislike scales”Abstrak

• EmpiricalChallengesNourian et al. (2025)

  Not a hue study, but it shows that color-scheme preferences among Global South designers can conflict with guidelines mostly developed in the Global North. Seemingly safe choices should be tested with their own audience.

  “specific cultural challenges encountered in accessible web design, both at the design level (e.g., typography and color scheme)”Abstrak

Lab area tints use only hues 160–300° (green through violet), without yellow, brown, or olive backgrounds.

No findings yet.