Loading delays reduce performance and intent
Loading delays can reduce task performance and willingness to return, with much of the decline occurring in the first seconds.
Project presentationNot testedPriority 10
Sources
- EmpiricalGalletta et al. (2004)
Declines began leveling off after four seconds for performance and intent, and after eight seconds for attitude; explained variance was small.
“decreases in performance and behavioral intentions begin to flatten when the delays extend to 4 seconds or longer”Abstrak
Priority
Each lab demo adds JavaScript; performance limits should be based on evidence rather than taste.
Experiments
No experiments yet.
How to test it: Delay an experiment demo by 0, 1, 2, or 4 seconds. Measure task completion and willingness to open the next experiment.
Findings
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