Visual complexity predicts first impressions
Visual complexity and colorfulness can be estimated from a screenshot and used to predict first aesthetic impressions.
Project presentationNot tested
Sources
- EmpiricalReinecke et al. (2013)
A computational model of complexity and colorfulness trained on 450 websites and ratings from 548 observers.
“computational models that accurately measure the perceived visual complexity and colorfulness of website screenshots”Abstrak
Aesthetics can be quantified in different ways, but no single agreed measure, formula, or interpretation exists. A complexity score is a model, not ground truth.
“no consensus exists today on which measure to adopt, which formula to compute for each measure”Abstrak
Experiments
No experiments yet.
How to test it: Measure visual complexity of each homepage variant and compare it with first-impression ratings.
Findings
No findings yet.