Interface Lab

Parallel Browsing Behavior on the Web

Large-scale analysis of web browsing across multiple tabs.
Huang & White (2010)Conferencedoi:10.1145/1810617.1810622

Citation

Huang, J., & White, R. W. (2010). Parallel Browsing Behavior on the Web. Proceedings of the 21st ACM Conference on Hypertext and Hypermedia, 13–18.

Method

Large-scale log analysis.

Claims used

  • Parallel browsing is more common than linear browsing.
  • Users switched tabs at least 57.4% of the time.

Extracted principles

Knowledge navigationNavigation