Attention Web Designers: You Have 50 Milliseconds to Make a Good First Impression!
Three studies of how quickly people assess website visual appeal.
Citation
Lindgaard, G., Fernandes, G., Dudek, C., & Brown, J. (2006). Attention Web Designers: You Have 50 Milliseconds to Make a Good First Impression!. Behaviour & Information Technology, 25(2), 115–126.
Method
Three rating studies with 500 ms and 50 ms exposures.
Claims used
- Visual appeal can be judged after just 50 ms, and ratings strongly correlate across exposure conditions.
Extracted principles
- First impressions form within 50 msInsufficient evidence
A work index is judged almost instantly; its initial view should convey what the site contains and its quality without requiring interaction.
Project presentation